Wilma  /  2019
Branding, Design, Photography


Photo styling by Annie Brett.

Small photos pulled from the @shopwilma Instagram.

Wilma is a expertly-curated, vintage retail concept founded by Maine native, Annie Brett. Influenced by the natural world, New England sensibility, and the kind of comfort that home can bring—even as it shifts and evolves—Annie blends her love of urban travel and a rural upbringing into a unique, accessible aesthetic. Collaborating intimately, we developed a warm, familiar-feeling brand identity, refined print materials, and a candid, minimal web experience.